
GCP vs AWS: Choosing the Right Cloud Provider for ML Projects
A detailed comparison of Google Cloud Platform and Amazon Web Services for machine learning projects.

Table of Contents
Google Cloud Platform (GCP) and Amazon Web Services (AWS) are two of the leading cloud providers, each offering a range of services and tools for machine learning projects. This post will compare these platforms based on various criteria such as features, pricing, and performance.
Introduction
GCP and AWS are both popular choices for hosting machine learning projects, offering a variety of tools and services to support different stages of the ML lifecycle. While AWS is known for its extensive range of services, GCP is praised for its data analytics and AI capabilities.
AWS was first to market and has maintained its leadership position, but GCP has been gaining ground, especially in the AI and ML space, leveraging Google's expertise in these areas. According to a report from Synergy Research Group, Google and Amazon held 10% and 33% of the global IaaS public cloud market share in the first quarter of 2022. Both platforms continue to innovate rapidly, making the choice between them increasingly nuanced.
Cloud services allow businesses to save money on infrastructure and staffing costs through a pay-as-you-go model. They store data, run applications, and provide services that may be too demanding or expensive to replicate on-premises, such as global data distribution and automatic scalability.
ML-Specific Services
Both platforms offer comprehensive suites of ML services, but with different approaches and strengths:
AWS ML Services
- Amazon SageMaker: A fully managed service for building, training, and deploying ML models. Includes features like SageMaker Studio (IDE), SageMaker Autopilot (AutoML), and SageMaker Neo (model optimization).
- AWS Deep Learning AMIs: Pre-configured environments with popular deep learning frameworks.
- Amazon Rekognition: Image and video analysis service.
- Amazon Comprehend: Natural language processing service.
- Amazon Forecast: Time-series forecasting service.
- AWS Lambda: Serverless computing platform that helps developers run code without provisioning or managing servers.
GCP ML Services
- Vertex AI: Unified platform for building, training, and deploying ML models, combining the former AI Platform and AutoML services.
- BigQuery ML: Allows creating and executing ML models in BigQuery using SQL queries.
- Vision AI: Image analysis and recognition service.
- Natural Language AI: Text analysis and understanding service.
- Speech-to-Text and Text-to-Speech: Advanced speech recognition and synthesis services.
- Google App Engine: A platform-as-a-service product that allows developers to create web applications on a remote server.
GCP's ML services are often praised for their ease of use and integration with Google's data analytics ecosystem. AWS offers more flexibility and a wider range of options, though this can come with increased complexity.
Compute Resources
Both platforms provide specialized compute resources for ML workloads:
AWS Compute Options
- EC2 P4, P3, and G4 instances: GPU-powered instances for deep learning training and inference.
- EC2 Inf1 instances: Powered by AWS Inferentia chips for high-performance, cost-effective inference.
- Amazon Elastic Inference: Allows attaching GPU-powered acceleration to any EC2 instance.
- Amazon EC2 Container Service: Container service that allows for easy management and deployment of containers.
GCP Compute Options
- Cloud TPU: Tensor Processing Units, Google's custom-designed AI accelerator ASICs.
- GPU instances: Various NVIDIA GPU options (T4, V100, P100, etc.).
- Preemptible VMs: Significantly cheaper instances that can be terminated by GCP with short notice, ideal for fault-tolerant workloads.
- Google Compute Engine: An infrastructure-as-a-service offer that provides virtual machines for many purposes.
- Google Kubernetes Engine: GCP's managed container service for deploying and managing containers.
GCP's TPUs can offer significant performance advantages for TensorFlow workloads, while AWS provides a wider variety of instance types and more flexible pricing options. AWS's Elastic Beanstalk service makes it easy to deploy and manage web applications, with the ability to scale on demand and give users high control over all the offered tools.
Storage Options
Efficient data storage is crucial for ML projects:
AWS Storage Services
- Amazon S3: Object storage service, commonly used for training data and model artifacts.
- Amazon EFS/EBS: File and block storage options for more performance-sensitive workloads.
- Amazon FSx for Lustre: High-performance file system designed for compute-intensive workloads.
- Amazon Glacier: Low-cost storage service for data archiving and long-term backup.
GCP Storage Services
- Cloud Storage: Object storage equivalent to S3.
- Persistent Disk: Block storage for VM instances.
- Filestore: Managed file storage service.
Both platforms offer similar storage capabilities, with AWS having a slight edge in specialized options like FSx for Lustre. However, Google may be one step ahead for customers working with AI and big data. For instance, Google Cloud Spanner can process up to two billion queries per second at peak, and Google Bigtable over five billion requests.
Data Processing
ML projects often require extensive data processing capabilities:
AWS Data Processing
- AWS Glue: Serverless data integration service.
- Amazon EMR: Managed Hadoop framework.
- Amazon Athena: Interactive query service for S3 data.
- Amazon Redshift: Data warehouse service for big data analytics.
GCP Data Processing
- Dataflow: Unified stream and batch data processing.
- Dataproc: Managed Spark and Hadoop service.
- BigQuery: Serverless, highly scalable data warehouse.
GCP is often considered to have an advantage in data analytics and processing, with BigQuery being a standout service for large-scale data analysis. GCP's clients are currently processing data beyond petabytes thanks to BigQuery, which can take terabytes of data per second.
Database Capabilities
Both platforms offer a variety of database options with different capabilities:
AWS Database Services
- Amazon DynamoDB: Fully managed NoSQL database service designed for high-performance applications.
- Amazon SimpleDB: Works best for items under 10GB and augments DynamoDB, which works best for items over 10GB.
- Amazon Relational Database Service (RDS): Managed relational database service supporting multiple database engines.
GCP Database Services
- Cloud SQL: Fully managed relational database service that offers high availability, scalability, and security.
- Cloud Datastore: Supports automatic indexing and allows acid transactions, which gives it an advantage compared to DynamoDB.
- Cloud Bigtable: Google's NoSQL big data database service, highly integrated with Hadoop and other big data products.
Google Cloud is often considered slightly superior in database capabilities, especially for big data operations. Cloud Datastore comes with two storage types, including High Replication Datastore and Master/Slave Datastore, which ensures strong consistency of database operations. Additionally, Google's Bigtable outperforms Amazon's Redshift for processing large datasets.
Pricing
Pricing can vary significantly between the two platforms, depending on the services and resources used. AWS offers a pay-as-you-go pricing model, while GCP provides sustained use discounts and committed use contracts for cost savings.
Key pricing considerations:
- AWS: Generally offers more granular pricing with a wide range of instance types and sizes. Reserved Instances and Savings Plans can provide significant discounts for committed usage.
- GCP: Often perceived as more cost-effective for certain workloads. Automatic sustained use discounts (no upfront commitment required) and per-second billing can lead to savings.
For ML-specific pricing:
- AWS SageMaker: Charges for the underlying compute resources plus a premium for the SageMaker service.
- GCP Vertex AI: Similar model, with charges for training, prediction, and model deployment.
GCP offers a per-minute billing option, while AWS charges by the hour. With GCP, you can also opt for a Sustained Use Discount to save up to 30% on the bill or a Preemptible VM option to reduce compute costs by up to 70%. It's worth noting that both platforms offer free tiers and credits for new users, making it possible to experiment with their services before committing.
Performance
Both platforms offer high performance for machine learning workloads, with AWS being known for its global reach and scalability. GCP is often preferred for data-intensive tasks due to its robust data analytics capabilities.
Performance considerations:
- Network Performance: GCP's global network infrastructure is often cited as superior, potentially reducing latency for distributed training.
- Hardware Acceleration: GCP's TPUs can offer significant performance advantages for certain workloads, particularly TensorFlow models.
- Scaling: Both platforms excel at scaling resources up and down based on demand.
Ease of Use
The learning curve and user experience differ between the platforms:
- AWS: More complex with a vast array of services and options. The AWS Management Console can be overwhelming for beginners, but provides extensive control.
- GCP: Generally considered more user-friendly with a cleaner interface and more intuitive service integration. The Google Cloud Console is modern and well-organized.
For ML-specific tools:
- AWS SageMaker: Comprehensive but can have a steeper learning curve.
- GCP Vertex AI: More streamlined experience, especially for users already familiar with Google's ecosystem.
If you're just getting started with cloud computing, GCP might be easier to learn, especially if you're already familiar with Google products and services. This familiarity can reduce the learning curve and help you spend less time and resources on implementation.
Security Features
Both platforms offer robust security features to protect your ML workloads and data:
AWS Security Services
- Amazon Identity and Access Management (IAM): Controls who has access to your AWS resources.
- Amazon CloudWatch: Monitoring service to keep an eye on your AWS resources and applications.
- AWS Shield: Managed Distributed Denial of Service (DDoS) protection service.
- AWS Key Management Service (KMS): Creates and manages encryption keys.
GCP Security Services
- Cloud Identity and Access Management (IAM): Controls access to your cloud resources.
- Cloud Key Management Service (KMS): Manages and rotates your encryption keys.
- Cloud Security Scanner (CSS): Scans your cloud resources for potential security vulnerabilities.
- Google Cloud Armor: Protects your applications from web attacks.
- Google Identity-Aware Proxy: Verifies user identity before allowing access to your Google Cloud resources.
GCP is often praised for its advanced security capabilities and integration with Google's other security products. It also offers various tools and services to help you comply with data security and privacy regulations, such as GDPR and CCPA.
Community and Support
Both AWS and GCP have strong community support and a wealth of resources available. AWS's larger market share means a broader community, while GCP's community is known for its focus on AI and data analytics.
Support options:
- AWS: Offers Basic, Developer, Business, and Enterprise support plans with varying levels of service and cost.
- GCP: Provides Standard, Enhanced, and Premium support tiers with similar gradations of service.
Both platforms have extensive documentation, tutorials, and community forums. AWS has a larger ecosystem of third-party resources and certified professionals. GCP offers 24/7 customer support with live chat and email support, which has contributed to its high customer satisfaction rating.
Integration with Other Services
The ability to integrate ML workflows with other services can be crucial:
- AWS: Excellent integration within the AWS ecosystem. Services like AWS Lambda, Step Functions, and EventBridge make it easy to build serverless ML pipelines.
- GCP: Seamless integration with Google's data analytics services like BigQuery and other Google products. Cloud Functions and Cloud Run provide serverless options.
If your organization already uses other services from either provider, this can be a significant factor in your decision. GCP offers tight integration with Google's ecosystem (BigQuery, Google Workspace, etc.), while AWS provides comprehensive integration with its extensive suite of services.
Real-World Examples
Let's look at some example scenarios and which platform might be more suitable:
Scenario 1: Computer Vision Startup
A startup developing computer vision models for retail analytics might prefer GCP for:
- Vision AI's ready-to-use capabilities
- TPU acceleration for TensorFlow models
- Simpler deployment and management
- Integration with BigQuery for analytics
Scenario 2: Enterprise ML Platform
A large enterprise building an internal ML platform might choose AWS for:
- Comprehensive governance and security features
- Wide range of instance types for varied workloads
- Integration with existing AWS infrastructure
- Elastic Beanstalk for easy application deployment
Scenario 3: Data Science Research
A research team analyzing large datasets might prefer GCP for:
- BigQuery's powerful analytics capabilities
- Colab Pro integration with GCP
- Dataflow for complex data processing pipelines
- Bigtable for high-performance data processing
Conclusion
The choice between GCP and AWS depends on your specific project requirements and preferences. Both platforms offer powerful tools and services, and understanding their differences can help you make an informed decision.
Consider AWS if:
- You need the widest range of service options and configurations
- Your organization already uses other AWS services
- You require extensive global infrastructure
- You value mature, battle-tested services with comprehensive documentation
- You need more control over your computing environment
Consider GCP if:
- You're heavily invested in TensorFlow and want TPU acceleration
- Data analytics is a major component of your ML workflow
- You prefer a more streamlined, user-friendly interface
- You want tight integration with Google's ecosystem (BigQuery, Google Workspace, etc.)
- You're looking for advanced big data and analytics capabilities
Many organizations actually use both platforms, leveraging the strengths of each for different aspects of their ML workflows. Cloud-agnostic tools and practices can help maintain flexibility while taking advantage of the best each provider has to offer.
Need Expert Help With Your Project?
Our team of specialists is ready to help you implement the strategies discussed in this article and address your specific business challenges.